Nike Joins (RED) Campaign

Sports apparel giants Nike have joined forces with Product Red to support the Global Fund to Fight AIDS. The latest company to join, Nike will begin to sell laces for its soccer cleats with the (RED) logo. Portions of the profit from the laces will go toward this AIDS fund.

Product Red was an initiative started in 2006 with help from U2 frontman Bono. Select companies have created products with the (RED) logo to increase global awareness and help those who are living with AIDS in Africa. Visit the Product Red Web site here.

Here is a video of the Nike/Product Red media event in London featuring some of the world's best soccer players: