Wednesday, February 10, 2010

FOX To Air Champions League Final


One small step for FOX, one giant leap for soccer coverage in America.

It was announced in press release today that FOX will broadcast the Champions League final on May 22 from Madrid's Santiago Bernabeu Stadium. The coverage will begin at 2:30 p.m. ET.

FOX is available in all U.S. households (which is equivalent to about 115 million). This is great news for soccer fans in America, as well as for the sport's awareness in the States.

It's no secret that the profile of the sport has risen in recent years in the U.S., spurred on by the arrival of David Beckham with the Los Angeles Galaxy in 2007. Heavily-viewed programs such as SportsCenter now feature more soccer news and updates, while in 2009 Major League Soccer secured a broadcast deal with ESPN.

This move by FOX ensures that those in America with a television will be able to view one of international soccer's most prestigious events.

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